The Federal Trade Commission and Utah regulators have reached a historic damage settlement against Response Marketing Group, a Utah-based real estate investment firm. They have agreed to pay $15 million and are banned from selling money-making opportunities. The lawsuit accused the company of using false promises to sell expensive real estate investment training programs.
Response Marketing attracted consumers through free events nationwide, promising access to tools for successful real estate investing. However, they deceptively pitched additional costly training programs, resulting in most consumers not becoming successful investors or recouping their expenses.
The settlement involves Response Marketing's affiliates and four individuals allegedly owning the company. The company must pay consumers $15 million in redress, and failure to do so will result in an additional $15 million in civil penalties payable to the Utah DCP. This settlement is Utah's largest consumer protection division settlement, holding Response Marketing and its affiliates accountable for harming consumers across the country.